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POSITIVE IMPACT

THE SPIRIT AND BEAUTY OF SUSTAINABLE LUXURY INSPIRED BY THE PLANET, TAKING CARE OF IT.

AT MARION AYONOTE, WE CELEBRATE CREATIVITY, DIVERSITY AND INCLUSION, LOVE, FAMILY, AND COMMUNITY. WE IMBIBE THESE VALUES INTO OUR PRODUCT OFFERING AND DAILY ACTIONS, STRIVING TO BE A FORCE FOR GOOD FOR PEOPLE AND THE PLANET. 

THE STORY BEHIND

‘’One of the greatest gifts I’ve ever gotten came from God. I call him Daddy’’ – Unknown.

‘’ My logo, the blue soles and tenacity some of the things inspired by my Father. Each time I received a parcel, a postcard or a letter, the ‘M’ in Marion was always heart shaped. No one else wrote my name that way. Losing a parent at a young age can change one’s life forever. As a tribute to my Father, I use his ‘M’ as a logo for my brand. We call it the Love Marion logo. Like the calm seas, blue inspires a sense of calm and spiritual awareness along with feelings of trust. I also use blue soles as a signature for my shoes, because it was Daddy’s favourite colour. The Turkish Poet Cemal Sureya expresses it this way, “Blue is more than a colour… an endless sky a sea full of hope’’. 

BLACK LIVES MATTER
Marion Ayonote stands in solidarity with the black community against all forms of racism.  Inclusion, equality and representation of black people will always be a focus of ours.  Encouraging equality, diversity & inclusion, and fairness in representation across all roles within the fashion industry. 

In a world where intolerable and blatant racism against black people continues to exist, we would encourage more representation of black designers in retail stores and other black colleagues given opportunities within the spaces they occupy. 

The Good Brand Guru is a network for industry front-runners driving change in the fashion industry.

As an organisation, we enable our members – professionals and companies seeking to embed more good in fashion and retail  –  to make valuable connections, grow their knowledge, get inspired and potentially find partners for future collaborations.

Together, we are committed to continue growing our impact by connecting and empowering professionals eager to drive change in the industry.

WE SUBSCRIBE TO THE 3 PILLARS OF POSITIVE FASHION:

ENVIRONMENT
Exploring new business models, design principles, production processes, consumption and disposal to achieve a circular fashion industry and considerations in the design process to reduce waste.

PEOPLE
Encouraging equality, diversity & inclusion across all roles in the fashion industry. Encouraging equal, diverse, empowered workforces from head office, to supply chain to shop floor. With open, considerate and fair places to work.

COMMUNITY AND CRAFTSMANSHIP – WORKING CONDITIONS
Focusing on the positive impact the fashion industry has on communities and the role skills and craftsmanship can play in sustaining local livelihoods.